Costco has tightened its restrictions on gold bar purchases as demand surges and gold prices hit record highs. Members are now limited to one transaction per membership per day, with a maximum of two one-ounce bars every 24 hours. This is a reduction from previous policies that allowed up to five bars per day earlier in the year.

The change applies to gold bars from Rand Refinery and PAMP Suisse, both 24-karat and non-refundable, currently priced at $3,249.99 and $3,389.99 respectively. Since launching bullion sales in 2023, Costco has sold over $100 million worth of gold, with strong online sales continuing to drive growth. In response to customer interest, the company has also expanded into platinum bars, manufactured by MKS PAMP, offering up to five bars per member.

Gold prices have nearly doubled from $1,810/oz in early 2023 to nearly $3,500/oz in 2025, with a 40% surge in the past year alone, prompting both investor enthusiasm and retailer caution.

Sources: FoxBusiness.com, Kitco.com